Sorry, this isn't a post about Google's algorithm :P
But, there is news that they're planning to modify it! That's big news to people using AdWords. Go and check it out.
Quick summary:
- dynamic calculations of Quality Score at search time
- keywords are no longer labeled as "inactive for search"
- no more "minimum bids"... in comes "first page bid estimates"
In other words, Google wants more money ;)
W
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